UK UGC Creator · South Wales
Thoughtful UGC built around your brand, your audience and how people actually talk.
Brands I've worked with
Portfolio
About
I'm Amie, a South Wales based UGC creator creating content across wellness, lifestyle, haircare, home, pets and tech.
My content is grounded in real life experiences. I'm a mum of four, I work in the NHS, I'm in my 40s, I have curly hair, a Labrador, a kitten, a home that's usually mid-DIY project and enough everyday life to give me plenty to work with.
I've completed 50 paid brand collaborations, from talking-head and testimonial content to product demos, paid ads, voiceovers and lifestyle-led concepts.
More than 20 years working in the NHS has taught me how to communicate clearly, listen properly and put people at ease. That naturally comes through on camera in a warm, trustworthy delivery that feels like a conversation rather than a sales pitch.
I bring that same approach to every brief: understand the audience, find the real-life angle and create content that feels natural while still doing the job the brand needs it to do.
Process
A straightforward process, so you always know where we're at.
01
Brief
I start by getting clear on your audience, goals, deliverables and exactly what you need from the content.
02
Plan
I look at your brand, messaging and socials, then plan the script, setting, shots and B-roll before I pick up the camera.
03
Create
Filming is planned but never over-rehearsed. The aim is content that feels natural while still hitting the brief.
04
Edit
Pacing, captions, overlays, audio, colour and formatting are all checked against the brief before anything leaves me.
05
Deliver
Final files are delivered clearly and organised. If reasonable revisions are needed, I'll get them sorted without making it painful.
What brands say